You’re sick of watching your online e-commerce sales consistently underperform your expectations. If your company currently uses off-the-shelf packaging, it may be time to think about the advantages of custom retail packaging boxes.
Disappointed that you’re unable to obtain the same number of likes, pickups, and retweets as your competitors?
Are you sick of witnessing other companies’ items fly off shop shelves while yours remains on the shelf idly, cold, and unattended?
Even if the last scenario was a little extreme, the principle still holds true.
When you have a great product that people want, but the sales remain stagnant, it is upsetting.
If you have done your market research, tested and retested your product line’s feasibility, and received enough positive feedback from customers to know. It should be performing better than it is, and that dissatisfaction will only grow.
If your company is currently experiencing anything similar, it may be time to look beyond the product itself and reevaluate your packaging.
The retail packaging, that’s right.
Though it may seem weird to think about, especially if you truly offer a successful product or series of items, your products’ packaging may actually be what’s holding you back.
Why Custom Retail Packaging Boxes?
Imagine for a minute that you enter a store. Even if you went there with a specific purchase in mind, something or a few things could end up catching your eye.
You pick it up, take a look at it, and make a rational note of it, even if you don’t need it or don’t wind up buying it.
It’s very likely that the packaging of the item was the cause.
Custom retail packaging boxes have the power to sway customer purchasing decisions. A product stands out on a shelf far more than one in a monotone box with difficult-to-read writing when it has vibrant colors, clear, easy-to-read typography, or is wrapped in an interesting way.
Custom packaging and outstanding box design help your business stand out and make it simpler to identify your competitors from the perspective of physical retail. Retailers adore adaptable solutions since they make their jobs easier by reducing overhead expenses and making inventory easier.
In terms of e-commerce, excellent retail packaging custom helps extend your brand outside the digital realm. It gives your customer a memorable and engaging experience. They are encouraged to buy more, and it encourages others to see what all the commotion is about.
Outstanding custom packaging may boost your brand’s value, customer engagement, and exposure in both short- and long-term scenarios.
How is this possible, all of it? Yes, excellent packaging involves more than simply bold colors and clarity.
The logo of the piece, Custom Retail Packaging, says it all. And certainly, packaging can be made to accommodate whatever bizarre box designs, color combinations, or creative embellishments you may imagine.
Before we start sculpting your boxes and bags like Michelangelo, let’s take a moment to think about why customization is so important.
The demands of your products and brand include the retail packaging boxes design process. There is an exterior shell to perfectly match your items, whether you offer cosmetics, clothing, toys, or tools.
Particularly when it comes to packaging for e-commerce firms, the main advantage is practical. Your items are better protected in transportation thanks to custom packaging.
A bottle of wine wouldn’t be shipped in a box intended for cosmetics. Candles and dog treats wouldn’t be suitable for shipping the same way.
Safe packaging for goods reassures consumers when compared with buying things from a physical store. Specifically, the things don’t get damaged throughout the shipment from the warehouse to the shop. The manufacturers care enough about the product to make sure it is secure.
Additionally, unique retail packaging enables your company to express its narrative in a way that suits it. You may create that narrative as you choose with the customization and distinguish it from the outside package with distinctive branding on the outside. Thanks to recognizable custom packaging boxes, you may identify them from the inside.
Educate The Customers On The Usability Of The Retail Packaging
Additionally, you may design packaging that brags more about your goods. Educates customers on how to utilize it or how to get the most value out of it. Or just express your gratitude for their business.
Even the capacity to create an experience for the customer through custom packaging exists. This is particularly true if you run a lifestyle brand, subscription service, or business that makes a lot of “gift” transactions.
Bark Essentials, a pet company, is a nice, unconventional example. Each of their dog beds includes a complimentary chew toy and a wearable paper crown that the dog receiver may punch out. Even though it’s a minor touch to the package, the owner and recipient’s unwrapping experience is unforgettable.
Extending your brand’s engagement with a consumer after their purchase by generating enthusiasm or making them feel special. The pleasure extends much farther if the purchase is a gift.
No matter how you decide to make your bottles, boxes, bags, or other product packaging, you can be sure that it will reflect your brand and appeal to your target audience.
A Consumer Attraction
Need some statistics? We have some statistics.
A Packaging of the World survey claims that 70% of customers base their opinion of a company on its packaging. Consumers who shop in-store believe that 64% of their decisions are based purely on the packaging. If their initial purchase comes in custom packaging, 55% of internet shoppers will support a company again.
The most crucial statistic, however, is that 63% of customers think a product’s packaging is almost as essential as the company selling it.
That should demonstrate that appearances do matter if you had any doubts about it in the past. Additionally, appealing wholesale and retail packaging attracts customers.
Packaging is a significant point of contact between your brand and your customers, which brings up another aspect about consumers and packaging. It frequently serves as the sole physical contact point.
Give Your Brand a Personality!
One of the more obvious advantages of boxes for retail packaging is arguably one of the most frequent things that you forget and underappreciate. That is what it can do for the identity of your brand.
It’s helpful to look at two recognizable brands—one in the fast-food industry and the other a major global technology player—to illustrate this packaging feature.
What first comes to mind when you hear the term “Happy Meal”? You know precisely what it is—the kid’s meal from McDonald’s—even if you’ve never had one or it’s been a long time since you last had one.
Even though it has probably been a while since you have actually seen one, you are well aware of its appearance. The red box, the yellow “M” handle, and the fold-open top that, when closed, It resembles a home. You are aware that there is a toy insert. And up until this point, you probably never thought of it as one of the most famous custom retail packaging boxes designs in history.
What did it then do? As a result, This is forcing a lot of parents to go drive-through and spend their money at indoor playgrounds all around the world.